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Considering the implementation of free shipping to enhance your sales? Proceed with caution: this approach may negatively impact your profitability. While free shipping may appear enticing, it can erode your profit margins, attract transient customers, and potentially harm your brand reputation. In this article, we will examine the concealed risks associated with free shipping and propose strategic alternatives that can bolster your bottom line. Learn how to effectively communicate shipping fees and cultivate a customer experience that encourages loyalty while safeguarding your margins. Avoid the pitfalls of free shipping—discover strategies for establishing a sustainable e-commerce business.